PRESS RELEASE: NSI Africa and Reach for a Dream join hands

For immediate release: July 2012. On Sunday 22 July 2012, NSI Africa and holding company Imbalie Beauty hosted the 2012 Top Nail Technician Competition at Norwood shopping mall. The competition gave skilled and novice nail technicians the opportunity to show off their skills in a controlled and professional environment.

Nail technicians from our company’s nail salons, namely Dream Nails Beauty, Placecol Skin Care Clinics and World of Beauty Salons, as well as independent nail technicians, were invited to participate in the competition. The main objective of the competition was to encourage nail technicians to gain experience and participate in competitions of this kind.

The winners of the various categories are being sponsored to participate in the Professional Beauty Nail competition being held on the 2nd & 3rd of September, as the company’s winning team.

Imbalie Beauty also linked the nail competition with Reach for a Dream. The Queen for a Day was the ideal project for six young girls who were identified by Reach for a Dream to join the fun day. The Perfect 10 salon in Norwood Mall, now owned by Imbalie Beauty, closed for the day so they could pamper the girls from the Tateni Home in Mamelodi. Lehlohonolo, Khanyi, Karabo, Sandi, Ntokozo and Tshiamo were picked up in the morning and treated to cupcakes and juice on their arrival, and then to manicures, pedicures and lovely nail art, as well as goodie bags (new outfits, cosmetics bags and body lotions). The groups brand ambassador Natasha Sutherland shared in the fun by spending the day with us. They all agreed that it was an awesome “girls day out” filled with selflessness, sharing and love!

Louise Louw, operations manager for NSI Africa commented “NSI Africa looks forward to a yearly competition to uplift the skills and enthusiasm of the nail industry.” The group’s mission of making a positive change in the world through self‐improvement and self‐empowerment, and by increasing the self‐esteem of our customers fits perfectly with this type of activity to influence the nail industry and we are extremely proud of the team.

Reach For a Dream